EkoRent Africa, an electric mobility company has launched a full electric vehicle service called Nopia Ride in Nairobi, Kenya.  "We have now launched our zero-emission electric transportation service pilot in Nairobi. We aim to increase our fleet size to around couple of hundred vehicles by the end of the year," the company says calling on Kenyans to register either to ride or drive.

The cars are 100% electric, making them much cheaper to operate; hence reducing the travel cost as compared to gasoline or fuel operated vehicles. The Company will have charging bays all around Nairobi. They will employ the same book a ride and pay formula. Payment can be made through M –Pesa , minimizing  the use of cash and making the service digitally friendly.

With already existing players such as Uber, Taxify, Mondo Ride and Little Cab in the Kenyan ride market, Nopia Ride will have to work itself up with their innovative thinking and environmental safety policy. The company says that its service should be the best alternative for those seeking cab services because they “aim to reach zero pollution levels.”

“We care about the environment. Therefore, all our Nopia vehicles are non-polluting electric cars. By choosing Nopia, you help to reduce harmful emissions and to improve the air quality around you,” the company further adds.

Riders can download the Nopia app to avail the service. Since it’s the first fully electric ride service in East Africa, it is counted as an inspiration for African progress.

Nopia is a product of Finnish company EkoRent.  Founded in 2014, the company has its headquarters in Helsinkin, Finland.